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Facebook’s launch of a new app called ‘Slingshot’ which is considered to be its own version of Snapchat had been talk of the town for quite some time now. Just a few hours after Facebook released Slingshot on Tuesday, all of a sudden an app known as ‘Yo’  jumped in from somewhere and took the limelight away from Slingshot.

Before releasing Slingshot, Facebook would never have thought about such an unexpected competitor which, was launched quietly on April 1, has already surpassed Slingshot on Apple’s app store; and Slingshot, despite getting all hype and good buzz from the day one, could not cope up with the rising popularity of ‘Yo‘.

One needs an incredibly good creative mind to introduce a new product that stands out in today’s competitive market. In response to a request from his boss, Or Arbel an iOS designer created something out that could send a message at one touch of a button in mere eight hours and his creation is none other than the famous ‘Yo’ app. This exciting app bills itself as the most proficient and simplest communication mean all around the globe; as it just takes only a single tap to send in the word ‘Yo’ to the listed contacts.

According to the master minds behind this amazing app, it is a context based messaging which is a mean of sending in message/notifications to the loved ones in just a flash; which usually take around 11 taps in WhatsApp etc.. This one-word messaging service allows the user to add in contacts and send them in the word ‘Yo’ thus, introducing a whole new concept of sending in blessings and greetings to beloveds.

Extremely popular Yo app has crossed 1 million users already, surpassing Slingshot and, according to the reports, every second around 100 Yo’s are being sent. Now, that is what we call achievement of a milestone.

For those who think it as a useless app ought to ponder upon their views, as an app which can grab the whole center of attention away from Facebook’s Slingshot, has to have something extremely special to attract the end users.