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Either you are running a small business or own a large enterprise; you are always trapped in a vicious circle of never ending tasks. At times you will find yourself engaged in calculating expenses, designing strategies for marketing, arranging meetings, evaluating production houses, searching for sales boosters, analyzing your competitors and much more. However, a small business owner might not be capable of coping with all of these but staying intact with social media trends is on the top of the list. Maintaining your lead on social media is of utmost significance for any firm. Any owner can’t afford to neglect this department as it has an emerging impact on sales and production of any product. Social media is a capital for shoppers and a perfect sight of attraction for visitors. So social media becomes indispensable for the marketers as it offers ample opportunities and demands much attention.

Social media has an inevitable inclination and tendency to amend each day. It keeps bringing new surprises in the form of exclusive features, latest updates, most trending topics, popular searches and exciting offers. Social houses like Facebook, LinkedIn, Twitter and Instagram are liable of offering accomplishments, so staying ahead in all these forums can reap great benefits. Here are some witty suggestions that can open up gateways for your way to get to the top of social media sites.


1: Using popular hashtags: staying on the top can be easy at times while in some situations it might become a pretty hard thing to deal with. To stay ahead and noticeable in the social world requires a kick start on most viral social hubs. For instance, you can start with creating a stream on Twitter that spreads among the followers like a web. While creating a stream try to use popular hashtags that are used by the high range of followers. By using widely employed hash tags probability of visitors at your tweet will increase. Try to keep it simple and easily understandable, give your viewers a direction, tap into the key moments, use hashtags correctly so as not to give a false impression to your followers, be polite and humanize your voice, listen to others as well to get a general idea of what your audience likes, use creative stopping power and try to evoke an emotional response. Your stream will help you know the behavior of visitors, their likes, mentality, social norms and much more.


2: List your influencers: build a relationship with your fellows on social media, socialize with them, exchange your ideas and thoughts, share health information and new trends; discuss possibilities and changes, debate over issues as this would provide larger exposure. Get instructions and smart advice from industry influencers and learn about upcoming transformations and new announcements. Hunt down the most inspiring people who are talking about the topic related to your tweet; get an insight from their ideas and visions. Make a twitter list and follow these people strictly, extract their viewpoint and listen to what they have to say. Rely on experts’ advice and form your decisions based on it, in nutshell for getting a good and firm hold on social media you must track influencers to have conversations with them to get a better understanding of what’s happening on the internet. Find your influencers through Klear, Little Bird, Buzzsumo, Traackr, Twitonomy and Audiense.


  1. Using Google Alerts: once you have formed a focus group of influencers you need to chase, the next step is to find ways of keeping a track on them and monitoring their footsteps. One smart way of doing this is to set Google Alerts for the influencers. This allows you to get updates when they share a content publicly, interviewed by someone, give remarks to others, make an important announcement about the industry, launch a move and give reviews. Just type the influencer’s name, categorize the kind of update you are looking for and select type of results you want.
  2. Make Groups on LinkedIn: join LinkedIn to find your ways to emerging opportunities by acting actively on LinkedIn. Discover professionals over LinkedIn Groups from the same industry or with correlating interests to share content, search answers, share information about jobs, give views, establish good contacts in the industry and seek experts. Explore group conversations and send messages to members in private if you feel like approaching them privately. Examine changes on Facebook, Instagram, Twitter and other related sites. Starting a LinkedIn Group benefits the member as it builds thought leadership, connects a thriving community, drives traffic to your site, forms a personal network, allows you sending weekly messages, allows creating auto-responder through emails, generates the lead, creating sub groups, managing content and helping others.
  3.  Reading blogs: subscribe to blogs that share content about social media so as to keep an eye on every social update. Blogs that discuss the new features and trends can provide ample awareness regarding social media and the vibes going around on internet city. Try to post your content as well to know if people agree with your thoughts or not, and to measure the traffic that your post can drive in. This helps you to stay in fashion and famous among readers and subscribers.
  4. Attending conferences: meetings and conferences are the perfect studios for gathering information about anything that is of your interest. Spend some time attending conferences that educate people about social media changes. A platform where social experts and media doctors gather to enlighten people more about magic social media can cast on viewers. Prepare yourself to raise burning questions and jot down the related answers to keep notes. Get to learn to improve your social media marketing, get tips about best and brightest content marketing industry, attend sessions on the agents of change digital marketing conference, draw experiences about B2B marketing techniques, the marketing leadership forum, brand strategies, social media strategies and much more.
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