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The biggest online shopping retailer Amazon.com, Inc. has spread its wings by entering into the most crowded market i.e. the Smartphone industry. The CEO of Amazon, Jeff Bezos, unveiled the phone at a launch event in Seattle on Wednesday June 18,2014; and this time around it is not just selling out Smartphones made by others rather it has introduced its own Smartphone known as the ‘Amazon fire PHONE’.

At first glimpse it looks like any other traditional Smartphone you might have seen in the market but the reality is different as, Amazon created this out from a secret recipe and the most exciting feature that has blown the world away is its fantabulous 3D display. Yes, what could be more exciting than this. There are four front-facing cameras attached that create effects just like 3D. It allows users to move the camera sideways slowly to film anything that is in a motion state; it basically works on the head tracking technology.

Amazon has entered into the market by following the famous marketing perspective of USP’s. It has used the unique technology i.e. ‘Dynamic Perspective’ which basically helps the phone to respond to the user’s way of holding the phone, using it and moving it the way they want. In short, the front-facing cameras allow the user to use the phone, without even touching the screen, through auto scrolling, navigation and tilting.

Not only this, Amazon claims that ‘fire PHONE’ is the only Smartphone with Firefly technology that allows users to identify phone numbers, email addresses, movies, music and over 70 million products that can be purchased on Amazon’s site. Basically, it is a visual search engine as the device has a unique ‘Fire fly’ button, more like Google Glass, through which you do not have to type in details rather simply point the camera at posters, television shows etc..

Moreover, ‘fire PHONE’ is considered to be the only Smartphone having MayDay technology which is extremely simple and user friendly tool that answers to all your tech related queries in just 15 seconds or less. By pushing the ‘MayDay’ button you can get instant tech support for free.

The fire PHONE is built with Gorilla Glass 3. It has a 2.2 GHz Quad-core chip and a 2GB RAM; along with the latest version of customized OS. It has an advanced camera system with a 13-megapixel camera and optical image stabilization. There is also a shutter button and foremost it has unlimited cloud storage for your pictures.

This exceptionally good Smartphone, starting at $199, will be available from July 25 exclusively on AT&T and is undoubtedly going to be one of the best contributions ever made to the Smartphone industry.