Developing a mobile e-commerce website is a complex task. There are too many features to keep track of and lots of screen sizes to cater to. This is because, when it comes to online shopping, customers need a minimalist design as it makes the buying process quite efficient. Online shoppers hate combing through heaps of text and product specifications just to locate the “Add to Cart” button. This is why prudent mobile e-commerce websites let the pictures do most of the talking and rely on collapsible text to sell their products.
Mobile customers are more fickle than their desktop counterparts. This is why designing portals for a mobile phone usually become a tougher nut to crack if it’s not a major pain. This is why we have decided to reveal some tried and tested methods of designing a sale-boosting mobile e-commerce website. Here it goes.
Mobile Design for People with Thick Fingers
The foremost problem most mobile users face while browsing websites are tapping on very small buttons. You must realize that clicking links using a finger is less accurate than clicking with a curser and that’s precisely why your mobile websites need big buttons.
Most mobile website designers fail to understand the difference between “tapping” and “clicking” and that’s precisely the distinction that leads to the development of great user experiences and really bad ones. Let us explain this by telling you a true story.
There was once a mobile website developer who let his four-year-old daughter test his latest website on his iPad. He handed her the tablet and observed her closely as she navigated around the site. While checking out the front page, his daughter asked him where she could find the pretty products and he pointed at the bestsellers button on the website. His daughter taped the wrong link and noticing this, he told her that she had to pinch out to zoom in and then touch the link. His daughter apologized and said maybe her fingers were too big. This got the designer thinking that if it was so hard for a kid with thin little fingers, how hard would it be for people with fat fingers?
Mobile website designers need to understand that mobile users don’t use mice and they can’t tap on links with precision. Therefore, they should convert all text-based links into large buttons which are easily tapped on and there are no accidents of hitting an adjacent link.
Never Let Users Scroll Sideways
If you are designing a mobile website, make sure that it is responsive to all screen sizes and your users are not scrolling sideways to get to a particular link or read the complete text. The customers only like scrolling up and down and they also get very tired of this quickly. So make sure that when you make a design for a mobile e-commerce website, there is very less scrolling and readability of everything is perfect. Creating a single column website that can automatically adjust to the width of a cell phone screen is your best bet in such instances. If your website enlarges pictures with a mere hover of a cursor, there is no need to offer the same on your mobile website too. Mobile websites already feature pictures that are big for the screens and users have to scroll through them, so there is really no need to zoom in on pictures.
Easy Access to Major Navigation Elements
Major navigations elements are places that are used most by the visitors. They also include areas that are most important for businesses such as the call to action buttons. A good mobile e-commerce website will always place the major navigation elements in high visibility areas so they are easily accessed by the customers.
To some this proves to be the hardest elements of a mobile website design, this is because designers just have one-eighth of the screen real estate as they do on a desktop and they have to cram all important navigation elements onto a 5-inch screen.
Some people also find it hard to determine the most important elements of their website. We believe that one can rely on Google analytics to figure them out. You need to ensure all the CTAs and “add to cart” buttons are in clear visibility and featured on the prime real estate of the screen. If you have any filler pages or similar content, please either remove them completely or push them all the way to the bottom.
If you thought that the search bar on your desktop site was important, its importance increases on your mobile site as consumers tend to get frustrated easily on a phone. Remember, the easier it is to find the product, the better are your chances of selling it.
Lightning Fast Loading Pages
Today, phones are largely limited by internet connection speed, if not processing speed. Therefore, it’s really important that one should develop a leaner and faster mobile website design that loads quickly on smartphones.
According to a study by Gomez Group, mobile customers want their page to load in under 5 seconds. If not, they will close the tab and move on to your competitors. Thankfully phone screens today are only 5-6 inches, so there’s no need to upload a high res photo because a small one will do just fine. This will significantly reduce the website weight and it will load faster.
Thankfully, mobile processors and mobile internet connection speeds are getting faster and faster every year and as time goes on this will probably become less of a factor.
Too Much Text Will Overwhelm a Customer
Content is king and a decent amount of text for every product description is always a good practice for desktop websites. It educates the customer about your product and is also good for SEO. Unfortunately, when it comes to mobile websites, too much text means that your customer has to scroll a lot before he could get to the “add to cart” button.
Pictures are much more important than text when you are shopping on a phone, but still, if you want a good amount of text with your products, we recommend using “collapsible” elements in your design. This will give your customer a choice to read the descriptions or not.
These were some of the methods mobile e-commerce website design experts at Dtech Systems use to deliver awesome digital experiences to their clients. If you would like to utilize their services to boost sales, you can contact them here to get a free quote.