A post-launch marketing campaign is key to engaging your audience after a product launch irrespective of brand and industry. At this stage, there is a need to invest in the brand to retain your customers and attract new customers. Dtech systems is a leading digital marketing agency that assists its clients in formulating both pre and post-launch campaigns. A brief guide regarding the most important measures to be considered is highlighted below to provide a deeper insight.
1. Tracking Data
As part of the pre-launch strategy ensuring tracking and analytics mechanisms is essential. The data gathered can be used post-launch to formulate the marketing strategy. Some important metrics to consider would be the acquisition rate, adoption rate, conversion rates, etc. Dtech Systems prioritizes the utilization of analytics to formulate its client’s strategies.
2. Social Media Marketing
Interacting with your audience over social media is imperative. The platform of choice may vary depending on the particular business or target market. Social media can be used to create engagement, respond to brand questions, highlight specific keywords or hashtags. Dtech Systems, deals in complete strategic social media marketing plans.
3. Relationship Building with Customers
Forging a relationship with your first customers is a must. Following up with them, understanding their product usage and providing suggestions to transcend their expectations is essential. Forming a strong relationship with them can also lead to word of mouth and customer testimonials.
4. Content Marketing
One way to retain customers is to incorporate content marketing. Two useful instruments are blogs and emails. Blogs are an important way of creating a customer email list and re-engaging your current readers with the latest blogs. Emails in itself are an ideal channel for delivering your message and content directly to the consumers, keeping them engaged.
5. Loyalty Programs
Rewarding your current customers on their purchases by offering loyalty programs can not only encourage repurchases and word of mouth but can strengthen the relationship with the existing customers. Another concern that needs to be taken is that the rewards should be commensurate with the product offerings.
6. Website Maintenance
Post-launch website optimization is crucial, regularly maintaining and updating a website is essential. A few considerations to take would be to analyze the number of indexed pages, organic search results, updates regarding WordPress plugins and themes, responsiveness, website speed, and other similar measures. Dtech systems as a leading web development company offers web development and maintenance services.
7. Incorporation of Customer Stories
Highlighting and using customer stories to your own advantage is important. Not all satisfied customers will share reviews and testimonials however they may mention the brand or product/ service on their social media. In such instances, the brand needs to act responsive and engage with the customer and showcase such stories as promotional items. In their marketing and communication.
8. Ratings and Reviews
Reviews and ratings are essential for building brand credibility and engaging potential customers. A customer would be more willing to give his review immediately after making a purchase which can then be used to drive further sales.
Support and Maintenance
In the IT industry support and maintenance, post-launch is imperative, the probability of technical and performance issues is high making it necessary to have a separate support team and mechanism in place for such instances. This not only ensures customer satisfaction but also ensures customer retention. Dtech Systems, offers post-launch maintenance and support services including user training for all its projects. Contact us for more information regarding our services.