The field of eCommerce is growing at a very fast pace. Every day we see the new opportunities hitting the eCommerce space creating the market more and more competitive.
To be stable and to keep growing, one needs to keep the eyes wide open and know what is happening around in the field. As the eCommerce market tends to change swiftly, business should learn to adapt to these new developments.
Today’s eCommerce is demanding a complete package rather than just a simple digital store offering products and services, customers look for the whole shopping experience with the hope of getting the customer service during and even after the purchase.
“The e-commerce industry is set to generate over $490 billion in the U.S. alone by the year 2018.”
It has become essential for the businesses to run effective online stores and eCommerce strategies to keep up with the other brands already established in the eCommerce world.
Name a brand, from small to medium, from local to international, from high street brands to luxury brands, each and every one of them are present in the eCommerce industry and not just present but effectively and efficiently acing the field.
As mentioned on Forbes, the eCommerce industry is set to generate over $490 billion in the U.S. alone by the year 2018, there is no option left for the businesses today do not follow the latest trends and implement them to stay one step ahead.
Here are a few trends that are in the lime light because businesses can do wonders in the eCommerce field by simply following them.
It is very important for the brands to have engaging and appealing content. A visually-appealing website and good product or service are not enough. Content marketing is the new thing in this field. Companies are coming up with content that lets the customer engage with the content and also form a connection with the brand.
Overall appealing and fetching content brings in more information, inspiration and learning amongst the customers. But one thing while managing the content is very important and that is to synchronize your content with your brand image. These two things going in two different ways can bring you more damage than anything else.
In this tech-savvy age, consumers expect to have variety in everything, from products to in-store experience & online experience to payment option & delivery options.
The facility to choose the mode of payment augments the customer experience. The catch here is to cater to diverse preferences with multiple payment options and methods.
“73% of retailers plan to have a unified commerce platform implemented by the end of 2019, according to a Boston Retail Partners (BPR) report.”
With the increase of demanding customers, companies are coming up with several new ways to deliver the best possible experience to the consumer and unified commerce is the key to that. It is the one unbroken channel that connects the customer with the brand in a unified way. A single commerce platform is what we are talking about.
This model gives the first and foremost priority to the customer experience. Internal channels operating in their own silos are replaced with a single, centralized, instantaneous platform for the touchpoints of customers. The demanding customers need this!
When a customer buys a product online, they expect to receive the good as soon as possible and if a brand is unable to deliver the product on time, or as quickly as the customer expect, they are more likely to grab the same or their preferred product from the physical store. So shipping is another important factor affecting the purchase decision.
The days are gone when customers were okay with waiting up to a week or two for their ordered product to arrive. This is because of the readily available substitutes and access to almost everything while sitting at home, thanks to eCommerce. So now is the trend of same-day-delivery or guaranteed overnight postage.
Sale! Sale! Sale!:
At the end of the day, consumers will be consumers, the impulsive buyers. Most of them generally by nature love to shop when they think they are saving money and there are some fantastic deals and offers.
This idea works across all industries. The concept of Cyber Monday and Cyber November is gaining popularity at a very fast pace. The availability of the product on sale is always an attractive idea for the customers.
Personalize the experience:
This is again a very crucial point to notice amongst the trending trends these days. Receiving a personalized message or an email creates a bond and emotional connection between the customer and brand.
Companies are focusing on personalizing the customer experience by offering them recommendations based on their past purchases, store the consumer data and then use it later, for example, wishing loyal and regular customers on their birthdays.
So one can adapt to these changing trends as there is no shortage of technology and guidance which leaves no excuse for any brand to not follow these trends. A synchronized strategy lends a helping hand in the process.