So, what could be the most business hampering, ego-shattering and even (in some cases) a begrudging experience for you as an entrepreneur? Watching a potential client choosing a competitor over you! It becomes even more mind-numbing when your competitor is offering the same products, but at higher prices. This happens when your competitor’s online store looks better and brings everything up in the blink of an eye.
In Saudi Arabia, perception plays a huge part in selling products online. The queerest aspect of perception is that it’s instantaneous and decisions based on perception are made using only the face value methodology. It’s something that occurs in a matter of milliseconds but can build or destroy a brand. This is why we need to research the expectations of our online visitors and offer them an experience that would compel them to visit you again. Thankfully, we know what people in Saudi Arabia expect from modern websites and this is precisely what this post is all about.
Online visitors in KSA expect modern online portals to be professionally designed, meticulously laid out and featuring a refreshing experience. Websites exhibiting illegible fonts, dull imagery, and poor navigation are a definite turn off to online customers. Imagine visiting a website exhibiting rich content, vivid imagery, attractive colors, easy access to contact information and clear navigation. Wouldn’t this excellent user-experience (UX) stir an unshakable feeling of comfort and trust? That’s the way your competitors get your customers hooked and this is precisely what you need to do to turn the tables. So here are seven things Saudi Arabian visitors expect from modern websites to help you know what needs to be done to your online portal.
Methods of Contact
Your website is the online presence of your business. It is the key to visitors contacting you. Your website communicates your service or product’s intricacies 24 hours a day and interested visitors expect your contact details to be available everywhere. People in Saudi Arabia are used to traditional stores, but as more and more people are using online means of shopping, they expect multiple methods of contact on the websites they are buying from. If your website fails to offer email addresses, phone numbers, and contact forms, there is a high chance that your customers will end up buying you’re your competition.
Pricing & Product Specs
So your Digital Marketing teams have successfully welcomed an interested buyer on your website. You have exactly the product your client wants, but your website is not clear on pricing and product details. Will the customer buy from you? Online buyers in Saudi Arabia expect specific product details and clear pricing on websites they intend to buy from. People research similar services and products in order to know about fair market value. More than 58% of online buyers are reported to have done online research before making a purchase. So be very clear and specific about products and their pricing.
Most online buyers in Saudi Arabia rely on their smartphones for shopping and this is precisely why they expect modern websites to be responsive. If your business is providing a mobile rendered website to customers when they surf on tablets, phablets, and mobile devices, you can rest assured that they won’t be going to your competitors. Websites that look good on all resolutions and feature easy navigation on all platforms are best at handling customers. The recipe for converting traffic to qualified leads is simple, give users what they want through a fully responsive website design and make as many sales as you like.
Fast Loading Website
Lightning fast web pages always make more sales than the slow loading ones. If you have a fast loading website selling products and services in Saudi Arabia, you definitely have an edge over everyone in the market. This is because most of the e-commerce websites here load slowly and people have to wait a lot to finalize orders. Studies reveal human attention spans to have reduced to 8 seconds in 2013 from 12 seconds in 2000. This is why fast loading pages tend to be more appealing to buyers than the slow ones.
Clear, crisp images that tell stories are the best possible things you can have on your website. This is because buyers expect brand oriented imagery. They want to see creative pictures that tell the story of a brand and its products. It goes without saying that we live in a visual society and tend to remember images more over text read almost. According to a study, an average person retains 80% of what they see and 20% of what they read. Use relevant images to build trust and make sure they are originals and not the stock ones.
A well-organized layout of a website increases its efficiency. Buyers in Saudi Arabia love websites where navigation is easy and everything is available within a single click away. Pay attention to feedback and learn what your visitors are looking for when they land on your website. If they want to know the product details, make sure they are clearly visible. Same goes for the prices. Find creative ways of offering the needed to the clients and you will definitely make good sales.
Professional Website Design
Saudi Arabian buyers expect a good website design for companies they intend to buy from. You must know that your competition is immense and businesses are doing everything to steal your customers. This is why having a professional website design is the best possible thing you can have to boost your online sales.
Every business in Saudi Arabia features a website and if yours is not better than theirs, chances are that they will be making all the sales. The major thing that draws competitive lines in your customer’s mind is the quality and design of your website. This is because it’s the first thing they see about your business.
At Dtech we make professional responsive websites that are designed specifically for the Saudi Arabian markets. If you want one for yourself, you can contact us here to get a free quote.