Artificial intelligence is on the top-notch, especially in the marketing domain. In the race of getting ahead of the competitors, AI is helping marketers thrive. It gives the power to understand customer needs, emotions, and preferences globally. From visual search to virtual personal shoppers, digital marketing is on the verge of getting a superb makeover.
1. Know Your Customers Better
Knowing a customer’s needs, desires and expectations in advance enable marketers to plot out resources and personalize high-quality communications. Artificial intelligence makes it easy for marketers to know all this and keep a track.
Many eCommerce stores already use collaborative filtering to provide customers with relevant recommendations. However, with the real-time personalization provided by AI, marketers have gained the ability to deliver different experiences to individual customers visiting their site or reading their emails, based on their previous behavior or demographic data.
2. Improved Search Engine Algorithms
AI has introduced new visual search capabilities which allow consumers to upload an image to find similar or complementary products. In our increasingly visually marketed world, this is revolutionary. AI platforms which can ‘read’ images for clues will be essential to eCommerce success.
3. Related Recommendations & Suggestions
Many companies already use artificial intelligence to suggest or recommend new offers based on their subscribers’ activities and other demographics. As AI technology gets more and more sophisticated, these suggestions or recommendations grow even more closely aligned with your interest domain.
4. Enhanced Cybersecurity
Online shopping is at its peak, and enlisting machines to do the heavy lifting in terms of advanced security simply makes sense. Safe and secure transactions can no longer be assured just through usernames and passwords. The need for AI in the security domain is extreme. AI technology is able to identify threats, assess risks and orchestrate remediation.
5. Content Generation
Marketers are always chanting “Content is king!” And indeed it is. Good high-quality content has the power to change the face of your business. Why else would marketers chain themselves to a computer to carefully curate original, error-free and compelling content? However, you will still need to have structured data for the content generators to work off and feed reports into the CSV correctly.